× UV9 Studio
Mountains
We took Levi's Spring denim collection somewhere it was born to be — the open ranchland and alpine meadows of Colorado's high country. Shot across a single golden-hour day with lupine fields in full bloom and the Rockies at their backs, the campaign leans into everything the brand stands for: rugged, lived-in, and built to last a lifetime. No studio. No set dressing. Just denim, mountains, and light you can't manufacture.
Built for the land. Worn by the free.
That red tab has meant something since 1873. It's shorthand for a garment made to outlast the place you're wearing it — the mountains, the weather, the years. We shot this campaign on Colorado ranchland because that's where clothes like these were made to be.
— UV9 Studio, 2025
Photography
Kyle Reblin
Model & Styling
Morgan Mannix
Production
UV9 Studio
Location
Colorado, USA
