Photography · Campaign · Workwear
× UV9 Studio
Moto Garage
Carhartt isn't a fashion statement — it's a promise. We took their timeless bibs out where they belong: on the job, in the elements, doing the work that most clothes don't survive. Some gear earns its reputation one hard day at a time.
The gear that doesn't quit.
Since 1889, Carhartt has been making workwear that means business. We shot this campaign because some gear deserves to be worn the way it was built — hard, honest, and without apology.
— UV9 Studio, 2025
Photography
Kyle Reblin
Art Direction & Styling
Connor Houston
Location
Colorado, USA
Season
Spring 2025
Model
Ben Centeno